Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new,Read more…
Making marketing easier with new tools for productivity
Mobile continues to raise the bar for marketers – as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, youRead more…
Bringing the speed of AMP to search & display ads
Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out. TheRead more…
Google Ads, Analytics and DoubleClick Announcements Keynote
Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the moment they’re announced. Join the conversation at #GoogleMarketingNext. Source: Google AdWords
Powering ads and analytics innovations with machine learning
Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latestRead more…
Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments
I/O is a magical time at Google. Every year, thousands of developers gather in Google’s backyard to share new product ideas and learn about our latest innovations in computing. We’re meeting at an exciting time for the developer community. It’sRead more…
Gain deeper insights with improved Quality Score reporting
Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expectedRead more…
Find your next customer with new audience solutions for Search and Shopping
Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your website before, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for SearchRead more…
Say It in Six: Why marketers and creatives are embracing the newest video ad length
Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re readyRead more…
Introducing Smart display campaigns
There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’sRead more…