Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to use Shopping ads to advertise on Google.com in EEA countries1 andRead more…
Universal App Campaigns: Optimize for the Right In-app Action
As you may have heard, we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play,Read more…
Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube
We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our daysRead more…
Supercharge your call-only ads with ad extensions
When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers – on average, calls convertRead more…
Ring in the holidays with new Merchant Center tools
High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and OpportunitiesRead more…
Get a panoramic view of your data with dashboards
Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your accountRead more…
Universal App Campaigns: Steer Performance with Creative Assets
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTubeRead more…
Speed up your search text ads with AMP landing pages
People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and seamless mobile experiences. Did you know that for every second it takes for a retailRead more…
Reach more customers with Shopping ads in new countries
Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here’s how you can capture the attention of global shoppers with Shopping ads. Here’s how you can capture the attention of global shoppersRead more…
New reporting to show how often your Shopping ad is in the top spot
The holiday season is right around the corner – are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head start identifying product data gaps and measuring your competitiveness in Shopping campaigns, we’re rolling outRead more…