The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September,Read more…
Go beyond the click with the “Landing pages” page
From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. But none of that matters if your landing pages aren’t turning those visitors into customers.Read more…
Universal App Campaigns: Steer Performance with Goals
We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTubeRead more…
Important updates to AdWords Terms and Conditions
When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to meet the needs of businesses around the world, we sometimesRead more…
Propel your mobile app growth with Universal App Campaigns
Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it’s often a mobile app that delivers what they need — whether it’s a new pair ofRead more…
Delivering more informative sitelinks, callouts and snippets
With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of smartphone users now expect to get immediate information while using their smartphone.1 However, mobile constraintsRead more…
Ramp up your calls with call bid adjustments
Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convertRead more…
AdWords Editor 12 offers a fresh look and new features to help simplify your workflow
A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You’ll find it even easier to manage your campaigns at scale with custom rules, faster account downloads and more. Custom rules help youRead more…
Maximize conversions with Smart Bidding
When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help youRead more…
Google Optimize and Google Surveys 360 Join Forces with AdWords
AdWords users get two new ways to understand and better serve their customers Here’s good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with Google Optimize and Google Surveys 360 are coming soonRead more…