There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exactRead more…

Thousands of merchants have long been using our Google Trusted Stores program to gain their customers’ confidence. Today, we’re excited to introduce Google Customer Reviews, which will replace the Google Trusted Stores program. Google Customer Reviews offers more ways toRead more…

When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two years ago to help advertisers measure these consumer journeys thatRead more…

Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we’re introducing three improvements to DSA: page feeds, expanded ads and quality enhancements.Read more…

What: Google Marketing Next keynote live streamWhen: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch liveRead more…

If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored? It’s important for advertisers to ensure their video ads don’t just reach theirRead more…

From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 Whether someoneRead more…

Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we’ve continued investing in calls innovations based on the great feedback we’ve heard from you. From call-onlyRead more…

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020.1 Later today, at the Games DeveloperRead more…

Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. InRead more…