If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two thirds of smartphone owners use messaging more than five times a day toRead more…
Google Shopping partners with ecommerce platforms to make selling online easier than ever this holiday season
When it comes to attracting customers over the busy holiday season, showcasing your products online can help you get in front of more people, and many retailers already use ecommerce platforms to upload and promote their products online. Today, we’reRead more…
AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more
The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor is here to help — and just in time for the holidays. The latest versionRead more…
Search audience ad innovations see strong momentum
Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the I-want-to-know, I-want-to-go, I-want-to-buy moments. Based on our deep understanding of intent and context, we’ve builtRead more…
New digital innovations to close the loop for advertisers
Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go onlineRead more…
Google delivers new app and video ad innovations for the mobile-first world
When I started at Google 13 years ago, I was an ad tech engineer building products based on the idea that an online ad is only effective if it leads to a click and a purchase. It sounded simple atRead more…
Expanded text ads: more time to test and iterate
Earlier this year, we introduced expanded text ads so advertisers can provide more information about your business right in your search ad. While many have seen great results with the new, longer ad format, some advertisers are still learning howRead more…
Gearing up for the holidays: how big brands plan to reach shoppers this year
Mobile has forever changed the way people shop. A shopper’s smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: are you prepared to meet these shoppers in the moments that matter most?Learn how bestRead more…
Fine-tuning the layout of search ads on Google Play
Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest new apps and enjoy the latest music, movies, and books. We introduced search ads onRead more…
Track your goals with campaign groups and performance targets
AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brandRead more…