Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that byRead more…
Keep the lights on to reach more shoppers this January
Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier to find sales and great deals, encouraging shoppers to browse during traditionally lower traffic seasons;Read more…
Connect with your most valuable customers over the holidays with Customer Match
Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming supershoppers overnight. As they go shopping this holiday season, it’s more important than ever to connect with your most valuableRead more…
Shoppers Gobble Up In-Store Black Friday Deals On Mobile
As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any dayRead more…
‘Tis the season, so make sure you have the AdWords app
What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile alone, conversion rates jumped 30% on Black Friday and 50% on Cyber Monday when comparedRead more…
Put a bow on your holiday app marketing with new innovations to find high-value users
The holiday season is upon us, and millions of people around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have more choice in apps than ever before, making it critical for brandsRead more…
How Consumers Will Shop—and What They’ll Buy—This Holiday Season
Smartphones have become consumers’ trusted shopping companions. Mobile shopping searches surged in 2015, passing desktop for the first time on Thanksgiving and Black Friday.1 This year, we see supershoppers continuing to turn to their phones for research and purchases. InRead more…
Serve up the perfect message this holiday season
Right now supershoppers are online, looking for great holiday gifts to give their family and friends — from the coolest gadgets to the latest styles. In fact, 4 in 5 smartphone holiday shoppers use their phone during spare moments orRead more…
Introducing the AdWords Marketing Goals Website
As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encouraging them to buy something from your site, and everything in between. Today, we are introducing a newRead more…
The Year of the Supershopper
We all have that friend – the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, makingRead more…