Originally posted on the Google Analytics blogPlan ahead. Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates inRead more…

This holiday shopping season will be our most connected ever, with devices at our fingertips helping us hunt for deals in short moments—whether it’s on a laptop at work or on a smartphone right before bed. In fact, one thirdRead more…

Over the past 2 years, we’ve launched affinity and in-market audiences, two new ways to help advertisers reach people across the Google Display Network who are most likely to be receptive to their messages. For example, if you’re marketing aRead more…

With October kicking off this week, the holiday shopping season is just around the corner. According to our recent research, 29% of shoppers plan to start their holiday shopping before Halloween. With this in mind, we’ve put together a HolidayRead more…