More than ever, people are searching on their devices at all hours and places. As a result, we’ve seen a 3.5X increase in shopping searches coming from smartphones year-on-year, and this continues to grow.1 And we’re currently sending more mobileRead more…
New ways to rev up your Shopping campaigns
Want to get more impressions and clicks for your Shopping campaigns? Or want to know how to spot missed opportunities in your bidding strategy and find your mobile share of voice? We introduced competitive landscape data last year so youRead more…
Troubleshooting made easier with new Diagnostics tab in Merchant Center
Great product data is at the core of what drives successful Product Listing Ads (PLAs). As you’re preparing your Shopping campaigns for the upcoming holiday season, it’s important to ensure that your data is free of issues so your productsRead more…
Show promotions on your Product Listing Ads with Merchant Promotions
Two years ago, we launched Merchant Promotions to retailers in the US, enabling them to show promotions alongside Product Listing Ads on Google search results and Google Shopping. Based on positive feedback, we’re excited to make Merchant Promotions available toRead more…
Winning the Second Chance with Remarketing Lists for Search Ads (RLSA)
The Internet gives us more to look at every day: more information, more reviews, more offers. In fact, 49% of customers now visit 2 to 4 sites before they decide to buy1. One powerful lever to re-engage these qualified customersRead more…
Unlock the Power of Auction-Time Bidding in AdWords
Automating your bids with AdWords can deliver better, more informed bids while saving you time. In order to help people make the most of these strategies, we’ve put together A Bid for Every Auction, our new guide to Google’s automatedRead more…
Managing your accounts at scale, made easier
A few months ago, we announced ad customizers, a tool for optimizing your ad text and connecting with your customers in real-time. This kicked off a series of Tools for the Power User built to help you simplify campaign management,Read more…
Your Guides to Growing Profits from AdWords
The trend of profit-driven marketing continues to gain traction. Marketers are starting to shift the perception that they should really be viewed as profit drivers instead of cost centers. Last quarter, we launched two resources to help you drive theRead more…
Businesses, Start your Smartphones
Updated Nov 5 to include a link to the AdWords Express iOS appOriginally posted on the Google and Your Business Blog Running a successful small business is about finding and connecting with the right customers. Business owners are increasingly using theirRead more…
New Study: The Impact of Digital on In-Store Shopping
We’ve all heard the theories that people who do research online no longer care about the in-store experience … or don’t even go to physical stores any more. Or that shoppers who use a smartphone in a store are lookingRead more…