Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most important channel to use when connecting with customers. If you’re looking to take full advantage of our recently introducedRead more…
Charge up your phones with call-only campaigns
People are living their lives online and engaging with your business in new ways. With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70%Read more…
Staying on top of AdWords numerous new features – and learning how to best use them
Did you know that over 200 products and feature updates launched in AdWords last year? With so many updates, many advertisers have shared that it can be hard to keep track of all the changes. On top of that, advertisersRead more…
Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results
Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You’ll get high-performance insights into your ads and your website when you link your AdWords and AnalyticsRead more…
Get faster and easier URL tracking with new Upgraded URLs
URL management just got easier Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. That’s why we are introducing Upgraded URLs to provide anRead more…
Dimensional weight support in Google Merchant Center lets you specify more accurate shipping rates
When shoppers search for the best deals online, they want to know the full cost of an item — including the cost of shipping. In fact, we’ve seen that unexpected shipping costs are a common reason for users abandoning theirRead more…
Fighting Bad Advertising Practices on the Web — 2014 Year in Review
Online advertising helps fund content and businesses on the web, from small family-owned shops to large publishers. While online advertising helps the web to work for all of us, this ecosystem can also attract bad actors that aim to misuseRead more…
Google Trusted Stores: Now it’s even easier to help shoppers buy online with confidence
There’s nothing like shopping online knowing that you’ll get great customer service, on-time delivery and free purchase protection. And because we want this experience to be everyone’s, today we’re rolling out a set of improvements that will make it evenRead more…
Five resolutions for Shopping success in 2015
We know that retailers are always looking for the best ways to promote their products and reach shoppers online in the exact moment they’re looking to buy. Our mission with Google Shopping is to help you do that. In 2014,Read more…
A Year in Review: Celebrating our Customers’ Successes
It’s been a busy year for our customers. We’ve been inspired to learn from all of you — advertisers from around the world, large and small, across so many industries. Thank you for the feedback you have given on ourRead more…