More shoppers are turning to online shopping with each holiday season, increasing the opportunity for you to attract shoppers to your online store. Today we’re launching click share to better help you identify when you’re missing out on traffic. ClickRead more…

The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how thoseRead more…

From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts, we’re introducing twoRead more…

Last month, we shared our 2015 holiday trends on how shoppers are preparing to shop early and throughout the holiday season. Though Black Friday and Cyber Monday remain key traffic drivers, mobile will make every day a shopping day. AsRead more…

AdWords arrived in October 2000 to connect businesses, large and small, with consumers who were rapidly turning their attention online: Google Launches Self-Service Advertising Program. In the last 15 years, we’ve witnessed tremendous shifts in consumer behavior and advances inRead more…

People turn to multiple devices throughout the day to shop, communicate and stay entertained. From a laptop at work to a tablet in the living room, we move sequentially and seamlessly between many device types to get stuff done. InRead more…

As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopesRead more…

This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category,Read more…

Today we’re launching the beta of our new Shopping Insights tool, another step towards helping retailers connect with consumers in moments that matter, by making data about shopping habits and preferences more accessible. Shopping Insights shows the products people areRead more…

If the idea of shopping on your phone while waiting for your morning coffee sounds familiar, you’re not alone. This holiday season, shopping moments will replace shopping marathons. Rather than rely on day-long mall marathons Black Friday weekend, shoppers areRead more…