Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses canRead more…

Ensuring that your ads are able to be seen is an important baseline for driving brand impact. That’s why we’ve been so focused on improving viewability measurement. We’ve spent the last several years investing in our Active View technology, whichRead more…

For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be a difficult task. Often, they have to make important decisions based on aggregated data fromRead more…

The customer journey can be complex. Being able to identify which ads actually influenced someone’s decision can be challenging, but it’s crucial to get right. In May, we launched the ability to update your attribution model in AdWords. It’s anRead more…

Today, we’re announcing updates to the Google Shopping Products Feed Specification. The specification is your resource for understanding what information Google needs about your products to run Shopping ads. Each year, we make updates with the goal of creating betterRead more…

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using GoogleRead more…

Welcome to the Google Performance Summit livestream! Tune in at 9AM PT/12PM ET to hear Google’s latest mobile-first innovations, the moment they’re announced. Join the conversation at #GoogleSummit. Source: Google AdWords

In today’s crowded market for mobile apps, it’s more important than ever to be able to attract the right users to your app, gain their loyalty, and drive long term value. By now, you’ve probably had the chance to hearRead more…

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more.Read more…

It comes as little surprise to many of us, but mobile’s share of online retail purchases continues to grow. In 2016, 34% of online retail purchases in the US happen on mobile.1 And it’s not just the purchases themselves. It’sRead more…