With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement.

To help get your creative juices flowing, we’ve put together a new best practices checklist, Put Your Best Image Ad Forward. This checklist covers how to:

• Craft the right message to the right customer
• Choose eye-catching visuals and animation to quickly gain a person’s attention
• Balance your overall design with color schemes, art elements and text
• Prioritize and test your display ads

Since consumers shift their attention in the blink of an eye, you want your display ads to leave a lasting impression. View our checklist now to create high-impact display ads.

Check out these and other Google Best Practices over at g.co/GoogleBP.

Posted by Matt Lawson, Director, Performance Ads Marketing